Articles

Notes for people who run websites.

• Generative Engine Optimization for Ecommerce BrandsHow #10 helps ecommerce brands earn citations in AI search with entity clarity, direct-answer content, schema, and a measurable SEO/AEO/GEO system.
• Klaviyo List Cleaning Guide: Lower Costs & Boost Deliverability for Shopify and Shopify Plus StoresHow to clean a Klaviyo list on Shopify: audit consent and engagement, run a sunset series, suppress the rest, and use Klaviyo's AI tools to keep it clean.
• Klaviyo List-Cleaning Case StudyHow a Shopify brand cut Klaviyo costs by 31% and re-engaged 10,000 dormant shoppers in two weeks.
• Black Friday Ecommerce Strategy Guide for BFCM 2026A Black Friday ecommerce strategy guide for BFCM 2026 (November 27 to December 1): offers, Klaviyo email and SMS, Shopify site readiness, and post-sale follow-up.
• AI and Machine Learning in eCommerce: A Deep DiveHow AI and machine learning are reshaping ecommerce, from personalization and search to inventory and pricing, and where the practical wins are.
• Optimizing Mobile User Experience in eCommerceWhy mobile experience drives ecommerce conversions, and the design, speed, and usability elements that matter most when shoppers are on a phone.
• Your Guide on How to Start a Successful Shopify StoreHow to start a successful Shopify store, from marketing and social to email and SEO, with the steps that actually move sales.
• Top 10 Most Asked Questions about Hyper-Personalization in E-commerceThe most-asked questions about hyper-personalization in ecommerce answered: what it is, how it differs from personalization, and how to implement it.
• Improving Usability through Micro-Interactions in EcommerceHow small micro-interactions improve ecommerce usability and guide shoppers through a purchase, with practical examples of where they help most.