We build Shopify stores for wineries and specialty food brands. These stores have jobs that most shops don’t, such as clubs and subscriptions. Gift sets and shipping rules that change by state are common too. You get a store that handles them and still looks like your brand.

What’s included

Design and build. A custom look on Shopify. Design is part of every build.
Clubs and subscriptions. Recurring orders for members and repeat buyers, set up with the right apps.
Shipping rules. Rates and restrictions that match how you actually ship. Perishable and fragile goods need their own rules.
Age checks for wine. An age gate and checkout steps for alcohol. The exact rules depend on where you sell.
Gift sets and bundles. Product pages that make a bundle easy to buy.
Store integrations. We connect the tools you already use. Email and inventory tools are common ones.

How a project runs

We start by learning how you sell. Do customers buy a bottle once, or join a club? Do you ship to every state? Then we design the key pages and build the theme. We set up apps and rules, test checkout and launch.

Food and wine are seasonal. A launch before the holidays needs a different schedule than a spring one. We plan around your busy periods.

Pricing and timeline

A theme-based store starts at $10,000 and takes 6–10 weeks. A fully custom store starts at $18,000 and takes 10–16 weeks. Design is included in both. The price moves with the number of products and templates. Subscriptions, wholesale pricing and integrations add scope. Shopify apps are set up at $1,500 per app.

Proof

McEvoy Ranch is a California producer of olive oil and wine in Petaluma. We’ve worked with them since 2014. We built their Magento store in 2016 and moved it to Shopify Plus in 2020. We still run it. The work includes a custom theme, Fishbowl inventory and QuickBooks connections, and Klaviyo email. It also covers site search and a performance audit.

Questions people ask

Why Shopify for wine and food?

Shopify is our only ecommerce platform. It handles checkout and scales on busy days. A wide range of apps cover clubs and subscriptions.

Can you set up a wine club?

Yes. We set up recurring orders and membership pricing with Shopify apps. Each app is $1,500 to set up and configure.

How do you handle alcohol shipping and age checks?

We set up an age gate and shipping rules for the places you ship. Rules vary by state and country, so we start with a list of where you sell. Check with your own legal advisor on what’s required.

Can you move our existing store?

Yes. We migrated McEvoy Ranch from Magento. Moves from other platforms follow the same process. See our replatforming page for details.

What happens after launch?

We can keep running the store, as we do for McEvoy Ranch. Or we hand it to your team with documentation.

Shipping wine is complicated. Selling it shouldn't be.